Charu Sachdev, the owner of Kitsch and Rock N Shop

Charu Sachdev, the owner of Kitsch and Rock N Shop, which houses some of the best fashion labels from around the world, interacted with Femina readers on Twitter recently. Check out her Femina Twinterview where the fashionista talked about the latest trends, her fashion inspiration, must-haves in every wardrobe and more.

1.    How difficult was it to get the world’s largest brands to sell their designs in India? It wasn't difficult at all! Brands recognise that Indians are fashion and luxury conscious consumers.

2.    What spells ultimate luxury for you?Ultimate luxury for me is: exclusivity, quality, followed with impeccable service.

3.    When it comes to luxurious splurging, which city does it better, Mumbai or Delhi?Despite popular belief, both markets are the same in terms of spending. Only fashion tastes differ.

4. Since you also offer personal styling services, which is that one celebrity you love styling for?We provide styling services for many personalities. It's hard to pick one favourite.

5.    Who has been the most memorable client for you till date? Most memorable – Pernia Qureshi and Kalyani Saha - they have exquisite taste that is undeniable.

6.    How do you see the luxury market growing in India?We strongly believe in exponential growth especially in the ecommerce space.

7.    How would you define your personal style?The word I would use is selcouth - unfamiliar, rare, strange yet marvellous! I mix styles to create my own.

8. Who’s your style inspiration? Has to be my sister Priya Sachdev without a doubt!

9.    One trend women should not ignore this year?Cropped pants and boyfriend jeans!

10. A young Indian fashion designer to watch out for?Atsu! I love his work!

11. Are the middle class segments venturing into the luxury market?The middle class is important for growth. Hence we introduced the EMI option.

Quick 5 with Charu Sachdev
1. One thing you cannot leave home without?My Chanel reading glasses.

2. Your go-to accessory?Lately it's my Saint Laurent Paris Cassandra bag.

3. Five beauty products you cannot live without?Coconut Oil, face wash, benetint, mascara, lip gloss

4. Favourite travel destination?Phuket! I'm a beach bum.

5. Favourite designer at the moment?Phoebe Philo.